The American Heritage Society was organized "to foster, promote, and encourage interest in and the study of American history and culture, support research, and develop media to connect all Americans to their shared heritage,” according to its Articles of Incorporation. It is also dedicated “to encourage the teaching of American history and civics in schools and universities, and promote civic literacy."

The Society was incorporated in the District of Columbia on September 9, 2011. It is seeking funds to acquire the assets (copyrights, trademarks, subscriber lists, etc.) of the 62-year-old American Heritage Publishing. Reinvigorated as a nonprofit membership organization, the Society will work on the program areas described under "Programs."